News

The 2023 Seconds Sale is Here!

The 2023 Seconds Sale is Here!

on Aug 10, 2023
The sale you've been waiting for has finally arrived. Get 20-40% off our perfectly imperfect products. That's right. The 2023 seconds sale kicks off today... but only for subscribers.  For everyone else, you'll get access to these amazing deals tomorrow. Unless, of course, you'd like to create an account & subscribe to get instant access!  Why would early access matter?  Because these perfectly imperfect products are highly limited or flat out one of a kind. And when they're gone, they're gone.  So if you see something you want, you'd better hurry. Click below to jump into our biggest, once-a-year sale! Jump On It 2023 Seconds Sale Q&A Q: What is a "second"?  Throughout the past year, we've amassed a collection of binders, clutches, folios, on the go's, project bags and notions that we set aside for one reason or another - we tend to be a bit perfectionist. A lot actually. These are absolutely beautiful items that work perfectly, but may have minor scratches, discolorations, spots, or other imperfections that didn't pass our quality check. We tend to be a bit perfectionist. A lot actually. So we have a good collection of binders, clutches, folios, on the go's, project bags and notions that we set aside for one reason or another that you can now get for 20-40% off! Q: Will there be binders?  A: Absolutely! We have several. And each binder is photographed and listed separately so you know exactly what your imperfection will be.  Q: Will I be able to select the exact item shown in the product picture?  A: Big ticket items, such as binders, clutches, Boundless Bags and folios are photographed and listed separately so you will be able to select the exact item you like, as if you were shopping in our physical shop. Smaller items, such as On the Go's, binder pages and notions are grouped into look-alike sets. You will be able to see example photos of the items and their imperfections, but the item you receive may not be the exact one in the photo. Our team carefully categorized and grouped all items, so you can be sure you will receive one that comes very close to the product photo. Show Me the Pictures Q: Can I return a Seconds Sale item?  A: All sales are final for the seconds sale, that's why we take the time to photograph and tag each large item individually.  Q: Is an item in my cart held for me?  A: It is not. The item is not yours until you've completed your check out. While we completely sympathise with the frustration of being cart-jacked (been there 🙋‍♀️), first come first served is the only way we can keep it fair.  Q: How exactly do I get instant access to the early sale?  A: On the top right corner of your screen, you'll see a little person icon. If you've already got an account, sign in. If you don't, sign up (and be sure to check the subscribe box). Once you've logged it, you will have access to the seconds sale.  Q: If I miss the item I want, when is the next Seconds Sale?  A: This is a once a year super sale. So that means you won't see another Seconds Sale until fall.   Shop It Like It's Hot On Your Mark, Get Set, Go! The green flag is waving. There are a lot of amazing products in the 2023 Seconds Sale. If you want to catch a steal, then it's time to go, go, go!  The Race Is On Best of luck! 
Make Your Day POP with our New Pop Up Bag

Make Your Day POP with our New Pop Up Bag

on Jul 28, 2023
Meet the new baby of our luxurious leather knitting bag family--the Pop Up Bag. It's a bundle of joy when you pair it with our Pop Sock, an exclusive new self-striping colorway, your socks can match your bag. 
New Leather Care Kits - What & Why

New Leather Care Kits - What & Why

on Jul 20, 2023
Want to care for the leather you love? Now you can with our carefully curated Leather Care Kit. We've taken all the guesswork out of choosing the right products. And now you can enjoy soft, glowing leather with a simple swipe.
Ideathon Kickoff for 2023!

Ideathon Kickoff for 2023!

on Jul 13, 2023
You guys have the best ideas! We know because you tell us about them on Instagram or over email. We do our best to track them all, but sometimes we're unsure of how to decide which ones other makers would enjoy most. And that's why we've created the Ideathon!  Now you can not only tell us all about your ideas, you can also vote on which ones should be made into reality! How The Ideathon Works Head on over to the Ideathon Page to submit your ideas between now and midnight on July 27, 2023.  We've broken submissions into 2 categories:  - New Products - This is for brand new (to T&M) product ideas.  - Product Enhancements - This is for minor modifications to existing T&M products.    What You'll Need  Submitting is simple! All your need is:  - A description of your new or enhanced product.  - (Optional) A sketch or photo to illustrate your idea. Anyone can submit! And you can create as many submissions as you'd like. We just ask that you look through existing submissions first to make sure someone hasn't already nominated it first. In case of duplicates, the person who submitted the idea first will get all the votes for both idea cards. Get Out and Vote We need a big poster of Uncle Sam or Johnny Canuck pointing at you saying, "We Need Your Vote!" in big bubble letters because it's true!  We need your votes to help us decide which of these fantastic ideas should be considered for production. We want your voice heard, so get out to the polls... or, er, Ideathon Page and cast your votes today!  How the Ideathon Winners Are Chosen Well... it's like a combination of American Idol and The Great British Baking Show. Like American Idol, you, the voters, will spend 2 weeks voting up your favorite ideas. The creators of the 3 new product ideas with the most votes will receive a $200 CAD gift card to Thread & Maple!  Then our esteemed Great British Bakeoff-like judges will arrive to test the ideas for fit and feasibility (that would be Sam & Olga). They will choose at least one new product and one product enhancement idea to put into production!  Creators of the chosen products will be named Star Baker... no, that's not right 😝 Star Maker! Creators of the chosen products & enhancements will receive the first edition for free!  It All Started With An Idea... Do you know Thread & Maple's origin story? It all started with two friends and an idea for the Notions Clutch. A simple sketch turned into a product, and a product turned into a business that we love.  It was an amazing feeling to hold that first clutch in our hands. And we want to share that feeling with you!     Want to Know More?Then head on over to Ideathon Page, all rules and guidelines can be found at the bottom. We can't wait to see what you come up with!  Love, 
3rd Anniversary Giveaway & Gifts!

3rd Anniversary Giveaway & Gifts!

on Jun 29, 2023
In celebration of our 3rd anniversary we've got gifts and a giveaway just for you! Thank you for making this an amazing 3 years!
We're Hiring! Are you an E-mail Marketing Guru?

We're Hiring! Are you an E-mail Marketing Guru?

on Jun 01, 2023
With the arrival of 3 tiny tots over the past 2 years, we've got our hands more than full! There are so many tasks and projects that we wish we could take on at Thread & Maple, but we simply don't have time to do it all. We're looking for someone to help us with our e-mail marketing and we would absolutely love to find a fellow maker to join our small team. If you have experience with e-mail marketing and would be interested in working with us, please apply below, we'd love to hear from you! About the job... This is a remote working opportunity as an independent contractor, meaning you can set your own hours and work from home. We would be looking for 25-35 hours/week of your time, with a least 2-3 EST daytime workweek hours, the rest is up to you. In this role you will play a hands-on role in taking ownership of e-mail campaigns through ideation, execution, and reporting. Our ideal candidate knows everything about email marketing best practices and has basic HTML and CSS skills. You can analyze and review the state of our email campaigns across batch, lifecycle, and transactional emails and prepare recommendations on how to improve segmentation and personalization. With an appetite for innovation, in one moment you will be analyzing campaign metrics and in the next, you’ll be leading an upcoming campaign. You will be very much hands-on, taking ownership of your campaigns through ideation, execution, and reporting. In this role you will: Own the email channel; including automated lifecycle, acquisition, and transactional emails, as well as batch promotions and newsletters. Build segments and understand customer behaviour, optimizing the customer journey. Write engaging, on-brand copy and create well-structured, visually appealing e-mail templates. Develop and execute email marketing strategies to support new product launches, collaborations and special events. Build and maintain an email marketing calendar. Analyze and gather campaign KPI's and make data-driven decisions. Identify A/B testing opportunities, execute and optimize against your results. Stay on top of new trends in email best practice, content and strategy.   The qualifications and experience we like to see: Have 3+ years of marketing experience, with at least 2 years in email and marketing automation. Extensive experience working with a top-tier Email Service Provider (ESP) - ideally Klaviyo, Omnisend - including functionality, data integration/APIs, building dynamic content. Are a skilled wordsmith who knows how to engage readers and drive action through email. Analytically driven, with proven success in translating data into insights and action. Understand how to think through the customer journey that surrounds the email experience. Basic understanding of HTML, CSS and JavaScript. Knowledge of email best practices. Solid understanding of CAN-SPAM and CASL compliance. Strong communication skills and ability to work with different people. Ability to manage multiple projects and priorities. Interest in knitting/crochet/crafts highly desirable Why members of our team love working at Thread & Maple: Competitive salary. Flexible schedule. Flexible vacation policy. Employee discount on our products. Investment in training, mentoring, and career development. If you think you would be a good fit for this role, please apply here. We can't wait to welcome you! *** Update: This position has been filled! Thanks so much for your interest in working with us. Follow us on Instagram to stay abreast of any future openings :) ***