News

3rd Anniversary Giveaway & Gifts!

3rd Anniversary Giveaway & Gifts!

on Jun 29, 2023
In celebration of our 3rd anniversary we've got gifts and a giveaway just for you! Thank you for making this an amazing 3 years!
We're Hiring! Are you an E-mail Marketing Guru?

We're Hiring! Are you an E-mail Marketing Guru?

on Jun 01, 2023
With the arrival of 3 tiny tots over the past 2 years, we've got our hands more than full! There are so many tasks and projects that we wish we could take on at Thread & Maple, but we simply don't have time to do it all. We're looking for someone to help us with our e-mail marketing and we would absolutely love to find a fellow maker to join our small team. If you have experience with e-mail marketing and would be interested in working with us, please apply below, we'd love to hear from you! About the job... This is a remote working opportunity as an independent contractor, meaning you can set your own hours and work from home. We would be looking for 25-35 hours/week of your time, with a least 2-3 EST daytime workweek hours, the rest is up to you. In this role you will play a hands-on role in taking ownership of e-mail campaigns through ideation, execution, and reporting. Our ideal candidate knows everything about email marketing best practices and has basic HTML and CSS skills. You can analyze and review the state of our email campaigns across batch, lifecycle, and transactional emails and prepare recommendations on how to improve segmentation and personalization. With an appetite for innovation, in one moment you will be analyzing campaign metrics and in the next, you’ll be leading an upcoming campaign. You will be very much hands-on, taking ownership of your campaigns through ideation, execution, and reporting. In this role you will: Own the email channel; including automated lifecycle, acquisition, and transactional emails, as well as batch promotions and newsletters. Build segments and understand customer behaviour, optimizing the customer journey. Write engaging, on-brand copy and create well-structured, visually appealing e-mail templates. Develop and execute email marketing strategies to support new product launches, collaborations and special events. Build and maintain an email marketing calendar. Analyze and gather campaign KPI's and make data-driven decisions. Identify A/B testing opportunities, execute and optimize against your results. Stay on top of new trends in email best practice, content and strategy.   The qualifications and experience we like to see: Have 3+ years of marketing experience, with at least 2 years in email and marketing automation. Extensive experience working with a top-tier Email Service Provider (ESP) - ideally Klaviyo, Omnisend - including functionality, data integration/APIs, building dynamic content. Are a skilled wordsmith who knows how to engage readers and drive action through email. Analytically driven, with proven success in translating data into insights and action. Understand how to think through the customer journey that surrounds the email experience. Basic understanding of HTML, CSS and JavaScript. Knowledge of email best practices. Solid understanding of CAN-SPAM and CASL compliance. Strong communication skills and ability to work with different people. Ability to manage multiple projects and priorities. Interest in knitting/crochet/crafts highly desirable Why members of our team love working at Thread & Maple: Competitive salary. Flexible schedule. Flexible vacation policy. Employee discount on our products. Investment in training, mentoring, and career development. If you think you would be a good fit for this role, please apply here. We can't wait to welcome you! *** Update: This position has been filled! Thanks so much for your interest in working with us. Follow us on Instagram to stay abreast of any future openings :) ***
How to Choose the Best Knitting Project Bag

How to Choose the Best Knitting Project Bag

on Jun 01, 2023
A knitting project bag is an essential accessory for any knitter, whether you're a beginner or an expert. It not only keeps your yarn and needles organized, but it also makes it easy to take your knitting with you on the go. In this article, we'll take a look at how to select the right knitting project bag, what factors to consider, and some recommendations. When choosing a knitting project bag, one of the most important factors to consider is size. You'll want to choose a bag that is large enough to hold all of your knitting essentials, such as yarn, needles, and patterns. However, you'll also want to choose a bag that is not too large, as a bag that is too big can be cumbersome and difficult to carry. Another important factor to consider is the type of closure. Some bags have a zipper closure, while others have a drawstring closure. Zipper closures are great for keeping your knitting essentials secure, while drawstring closures are more convenient for easy access to your knitting. If you plan on keeping your skein in your bag while you knit on the go, a zippered closure might not be the best fit since the thread can snag on the zipper teeth. Another factor to consider is the material of the bag. Some bags are made of canvas or nylon, which are durable and easy to clean. Others are made of a fabric, which can be more stylish but less durable. At Thread & Maple, our knitting project bags are handmade from quality genuine leather, which is both beautiful and long-lasting. We also offer our this unique project bag called the Cork Necessaire, crafted from Portuguese cork leather, which is not only gorgeous and sustainable, but easy to clean, durable and water-resistant. When it comes to organization, you'll want to consider if you want a bag that has pockets or compartments for storing needles, patterns, and other accessories. Some bags have a built-in notions pouch, which is a great way to keep all of your knitting essentials in one place. If there's a project bag you like that lacks a lot of pockets, a great option is to buy separate knitting tool cases, such as the Notions Clutch or On the Go, and keep them in your bag along with your work-in-progress project and yarn. Finally, you'll want to consider the style of the bag. There are many different styles of knitting project bags available, from functional and practical to stylish and trendy. Choose a bag that reflects your personal style and that you'll enjoy carrying around. With these factors in mind, here are some recommendations for great knitting project bags: The Everyday Tote This bag is made of high-quality genuine leather, with a timeless elegant style. Inside is a generous space for your knitting project and accessories, including an ample inner pocket for easy access to your essentials. The Cork Necessaire This bag has a sturdy zipper closure and is made of genuine Portuguese cork. We designed it to stand on its own with a 12cm (5 inch) deep flat base. It comfortably holds a medium-sized 4-5 skein project, such as a light cardigan or scarf. It comes with a detachable wrist strap for easy carrying. The Leather Pochette This petite elegant bag is made to fit a 1-2 skein project, with an inner zip pocket and compartments that designed to fit an On the Go and leather retractable tape measure. It snaps shut with discreet magnets, making it the perfect pouch for snag-free knitting. You can even keep your tapestry needles handy by sticking them to the little “x” on the inner lip. The Pochette comes with a matching wrist strap and you can add on an optional leather tassel as well. The Boundless Bag This is the ultimate large and luxurious leather tote - a guaranteed head-turner! Originally designed as a knitting project bag, it unzips at both sides to lay near-flat to serve as a delicate bed for your large project while knitting on the go. Its ability to unfurl like this is extremely practical when searching for a small item within and the zips give it a unique stylish flair. Inside there is a zip pocket for your notions or small accessories and two slip pockets for your phone and wallet. It closes with discreet snaps both ways, so that you can cinch it lengthwise for a more compact dumpling shape. When choosing a knitting project bag, be sure to consider the size, closure, material, organization, and style that best suits your needs. With so many great options available, you're sure to find the best knitting project bag for your projects.
Happy Mother's Day!

Happy Mother's Day!

on May 13, 2023
Meet the newest member of the T&M team ☺️Baby Sofia decided to arrive a full month ahead of schedule on Friday, April 28th after a very stressful few days. Mama Olga and family are enjoying these precious first days of newborn snuggles, marvelling at her scrumptious tiny toes and settling into life as a family of four 💓We are very grateful that everything worked out, to be able to share this nugget of joy with you. Due to her unexpected early arrival, we haven't had a chance to share our new products with you in time for delivery on Mother's Day. Here's hoping fellow mums understand our predicament and accept some lovingly belated knitty gifts. Enjoy 10% off store-wide from Saturday May 13th to end of day EST Monday May 15th :) Wishing all the mamas out there a most amazing, knitful Mother's Day!
Women's Day 15% Off Sale

Women's Day 15% Off Sale

on Mar 07, 2023
Thread & Maple is proudly a women-owned small business. We invite you to celebrate Women's Day by treating yourself or a woman in your life to something special from our little shop :) From 9am EST March 8th to 11:59pm EST March 9th, enjoy 15% off everything in store! Simply click 'checkout' and the discount will be applied to your entire purchase automatically. Please note that this discount can't be combined with any other offer. BROWSE SHOP   Thank you for choosing our products! ❤️
Behind the Scenes of our Leather Studio

Behind the Scenes of our Leather Studio

on Jan 26, 2023
All our leather accessories are handcrafted by an incredibly talented team of leather workers in Ukraine. They are all hard at work handcrafting Needle Binders, despite the ongoing chaos that surrounds them each day. We thought we’d show you all a behind-the-scenes of their process and shed some light on the challenges they're facing. These lovely talented folks have faced so much hardship this past year. When the war broke out, they repurposed their leather studio into a Molotov cocktail production factory. They teamed up with other local small businesses to provide aid and refuge to people fleeing conflict from the Eastern parts of the country. As news of the war have been substantially muted for us in the West, their reality is still very far from 'back to normal'. There are daily power outages across the country lasting anywhere between 2 and 10 hours. They have been forced to huddle in one small room, powered by a generator and heated by a small wood-burning stove. They play music and chat, as missile strike alarms continue to sound over the city. The police, along with army officials came into the office today and took all the male workers. They are no longer leather artisans, but soldiers. Needless to say their world has been turned upside down. It's unimaginable. With the airspace closed to commercial carriers for shipping, leather shortages and several of our zips/snaps/buckles providers having either gone out of business or having had their businesses physically destroyed, we've faced our share of setbacks in 2022. One thing is certain - we are very grateful for your continued support. When you purchase a Needle Binder, or any of our leather accessories, you are enabling a lot of hardworking folks to be able to support their families during a very difficult time, when their options are extremely limited. Deepest thanks for all your shares, comments, purchases, referrals, reviews and kind e-mails. We are forever grateful and hope for peace in 2023 ♥️ - Sam & Olga